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Why Protein Is Non-Negotiable for Pets

Cats and dogs are both carnivores at heart — cats are obligate carnivores (they must eat animal protein to survive), and dogs are highly adapted to a protein-rich diet. Protein provides the amino acids needed for muscle maintenance, immune function, hormone production, coat health, and energy. When pets don't get enough quality protein, their bodies show it.

5 Signs Your Pet May Need More Protein

1. Dull, Thinning, or Brittle Coat

A pet's coat is one of the first places protein deficiency shows up. Hair and fur are made almost entirely of protein (keratin). If your pet's coat looks lacklustre, feels rough, or they're shedding more than usual, low dietary protein could be a contributing factor.

2. Muscle Loss or a "Bony" Appearance

Muscle wasting — where your pet looks thinner or bonier despite eating regularly — is a classic sign of insufficient protein intake. The body begins breaking down muscle tissue to meet its amino acid needs when dietary protein is inadequate. This is especially common in senior pets.

3. Low Energy and Lethargy

Protein plays a key role in energy metabolism. Pets that seem unusually tired, reluctant to play, or slow to recover after activity may not be getting enough protein to fuel their bodies properly. Don't dismiss lethargy as just "getting older" without reviewing their diet first.

4. Slow Wound Healing

Protein is essential for tissue repair and immune function. If your pet takes longer than expected to recover from cuts, skin irritations, or illness, inadequate protein could be impairing their body's ability to heal and fight infection.

5. Increased Hunger or Food Obsession

Pets on low-protein, high-carbohydrate diets often feel less satisfied after meals because protein is the most satiating macronutrient. If your pet seems constantly hungry, begs excessively, or obsesses over food, it may be a signal that their diet isn't meeting their protein needs — even if they're eating enough calories.

How to Boost Your Pet's Protein Intake

The simplest way to add high-quality protein to your pet's diet is through single-ingredient, protein-rich treats. Freeze-dried seafood treats are an excellent option:

• Pure animal protein with no fillers or carbohydrate padding
• Highly bioavailable — easy for your pet's body to absorb and use
• Rich in essential amino acids including taurine (critical for cats)
• Can be used as treats, training rewards, or meal toppers

When to See a Vet

If you notice multiple signs of protein deficiency, or if your pet has lost significant muscle mass or weight, a vet visit is the right first step. Some of these symptoms can also indicate underlying health conditions that need proper diagnosis and treatment.

Once your pet gets the all-clear, upgrading their treats is an easy win. Explore our best-selling freeze-dried seafood treats — pure protein, no compromise.