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Why Transition Gradually?

Even when switching to something healthier, pets can be creatures of habit. A sudden change in treats or diet can cause digestive upset, refusal to eat, or stress — especially in cats and dogs with sensitive stomachs. A gradual transition gives their digestive system time to adjust and helps build positive associations with the new treat.

Step-by-Step: How to Introduce Freeze-Dried Treats

Week 1: Introduce as a Topper

Start by crumbling a small amount of freeze-dried treat over your pet's existing food. The intense natural aroma will pique their curiosity without overwhelming them. This works especially well for picky eaters who are suspicious of anything new.

Week 2: Offer as a Side Treat

Once your pet is comfortable with the smell and taste, offer a small piece separately alongside their regular treat. Keep portions small — a few pieces is plenty at this stage. Watch for any signs of digestive sensitivity like loose stools or reduced appetite.

Week 3: Replace Existing Treats Fully

By week three, most pets are ready to make the full switch. Offer freeze-dried treats as their primary snack reward. You can continue using them as a meal topper too for added nutrition and flavour.

Tips for Picky Pets

• Rehydrate the treat — Add a few drops of warm water to soften the texture. Some pets prefer a slightly moist treat, especially older cats or dogs with dental sensitivity.
• Use it as a high-value training reward — The strong natural scent of freeze-dried seafood makes it irresistible during training sessions, even for distracted or stubborn pets.
• Try different proteins — If your pet isn't keen on salmon, try shrimp or cod. Every pet has preferences, and variety keeps things interesting.
• Be patient — Some cats in particular take 2–4 weeks to fully accept a new treat. Consistency and positive reinforcement go a long way.

What to Watch For During the Transition

Most pets transition smoothly, but keep an eye out for:

• Loose stools or digestive upset (reduce the amount and slow down the transition)
• Refusal to eat (try rehydrating or mixing with a favourite food)
• Allergic reactions such as itching or skin irritation (rare, but stop and consult your vet if this occurs)

Freeze-dried treats are single-ingredient and minimally processed, so reactions are uncommon — but every pet is different.

How Much Is Too Much?

Treats should make up no more than 10% of your pet's daily caloric intake. Freeze-dried treats are nutrient-dense, so a little goes a long way. For small cats or toy breed dogs, just 2–3 small pieces per day is a meaningful addition to their diet.

Ready to Make the Switch?

Explore our best-selling freeze-dried seafood treats and find the perfect match for your pet. Single-ingredient, no nasties — just real seafood your pet will love.